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Crystal Lake Web Design

Don — Tue, 30 Mar 2010 16:39:24 +0000

If you are in the Crystal Lake or surrounding area, feel free to swing on in to our office @ 2600 Behan Rd, right next to the Snap-On plant on IL-176.

POSRG Website Launch – CMS

Chas — Mon, 08 Mar 2010 21:29:15 +0000

It’s Alive! We are proud to announce the recent launch of www.posrg.com. In 2005, POSRG set forth to become an industry leader and premier provider of POS equipment sales and services to retail and hospitality chains throughout North America. POS Remarketing Group’s experience and dedication to point of sale systems hardware and services enable them to address the needs of service providers, retail, hospitality and food service industries. POSRG’s innovative solutions provide their customers a lower cost of ownership, the most value and reliability by supporting their hardware investment. POSRG offers flexible and easy to use programs tailored to their customer’s specific needs. POSRG believes in a strong collaborative effort with their customers to help them achieve their long term goals, while protecting their investment. Click here to see POSRG in action.

New ECHO 3D Product Demo

Chas — Wed, 24 Feb 2010 21:39:25 +0000

The BRD-280 Bed Redefiner is a revolutionary bed edger and ECHO’s most ground-breaking product to date. Flower bed and mulch bed edges erode over time and need to be redefined to maintain a fresh, welcome appearance. The old way of bed landscaping was to use a shovel – but it’s tough, time-consuming work. The BRD-280 cuts a crisp, beveled groove along the turf edge, leaving a professional, manicured finish. ECHO’s performance-class 28.1cc Power Boost Vortex™ engine powers the Bed Redefiner’s replaceable six-finger cutting claw. The claw is manufactured from high-grade steel with specially designed carbide tips on each cutter for improved durability and performance. An adjustable-height wheel accommodates variable depths and the 59″ straight shaft allows easy use under trees or other obstacles.

See the ECHO BRD-280 in Action

Our New Site! – electriceasel.com re-launch

Chas — Mon, 01 Feb 2010 21:45:42 +0000

Yeah Yeah…we know. “Work on the business, Not in the business” As a web design and development company, it’s important that we keep our site fresh and current. For the last 8 years, we’ve always made it standard practice to update regularly every 6 months. Last year however, we we’re so busy working with our great clients that we forgot about ourselves. Sound familiar? Well, after the long wait, it’s finally here. Our new website comes with an improved design, portfolio manager and many new updates. Most importantly, we added a news section that will keep you informed of updates and developments. Keep visiting us for news and information, and in the meantime, we hope that you will find our new site useful and informative and we look forward to your comments and suggestions.

Multimedia Landing Page Design & Development – Echo, Inc.

Chas — Mon, 01 Feb 2010 21:05:06 +0000

For the past 30 years, Echo, Inc. has been a worldwide leader in the development and manufacture of professional-grade hand-held outdoor power equipment. We recently worked with Echo to assist in development of a new campaign to promote the BRD-280 Bed Redefiner, one of Echo’s most “ground-breaking” products to date. Along with a custom landing page design, we’re in the process of developing a 3D animated product demo similar to this one we created for the CS310 chainsaw. The BRD-280 demo will be completed shortly. To check out the landing page click here.

Brand Strategy & Website Development – Accertify

Chas — Mon, 01 Feb 2010 20:40:26 +0000

Accertify Inc. is a leader in providing e-commerce companies with software, tools and strategies for preventing online fraud and mitigating enterprise-wide risks. Their Interceptas platform integrates every component of fraud prevention, applies state-of-the-art automation to each step in process and offers advanced capabilities for managing fraud data. Built with a merchant’s perspective, Interceptas delivers unparalleled flexibility in preventing various types of criminal behavior, including fraud related to card-not-present purchases, online scams and policy abuse, merchandise returns and exchanges and other data management challenges. Accertify is committed to providing online companies with the most cost-effective solution to fraud available. See the Accertify Site in action here!

New Project! – POSRG Web Design & CMS Development

Chas — Fri, 29 Jan 2010 18:18:34 +0000

POSRG provides point of sale systems hardware and services for the retail, hospitality and food service industries. Their old website was built using outdated web technologies and averaged less than 100 unique visitors per month, The original designers did not incorporate functional usability and structure into the design and the site performed poorly in terms of user experience and search engine optimization. POSRG.com also lacked other standard website functions such as: site search, a contact forms, and analytics tracking. The marketing managers had no idea who was visiting, where they came from, or how they found the website.

We are in the process of redesigning the POSRG website including:
- Fresh new look and logo, incorporating search engine optimization and usability architecture.
- New web application that pulls the entire equipment inventory from their central database.
- WYSIWG content management system that allows the marketing department to update the site without knowledge of programming or coding.

We are also implementing an aggressive search engine marketing strategy for POSRG including on and off page optimization. A mix of title and content optimization, video development and distribution, and automated social media syndication will be deployed to create search engine visibility and ranking.

….site almost live, updates on the way.

5 Reasons Why Cascading Stylesheets Can Make Or Break Your Website

Chas — Thu, 28 Jan 2010 00:04:50 +0000

The use of Cascading Style Sheets have become a critical component of web design. In this post we’ll discuss why CSS is so important and what its advantages are. Here are the Top Five: 1. The content is separated from the design – Because you are able to create a separate Stylesheet and link it to all your webdocuments, you have great control over how your website looks. So if you want to change a certain aspect of your page, you only need to alter one file: the Stylesheet! This Of course, generates some great flexibility. This flexibility is not available when your website is using tables for layout, inline font tags or inline defined colors. A single CSS file can contain positioning, layout, font, colors and style information for an entire web site. 2. You site uses less bandwidth and loads faster – Because stylesheets are so lightweight, your website will load much faster. The main reason is because you do not need table layouts anymore for the positioning of elements. Since text loads really really fast your website will be visible in a flash. This means that visitors will be happier when surfing your website. They only have to download the Stylesheet once, and it’s automatically reused for every page. So the only thing that needs to be loaded is the actual content. On average, a website will load five to ten times faster if it makes use of cascading style sheets 3. Your website will automatically gain better search engine results – With CSS, you can position any element, anywhere you want. So if your menu is at the bottom of your HTML document, you can bring it up using absolute positioning. The reason this is useful is to make sure the search engine spiders pick up the main content first. Another advantage gained is that your HTML code is much cleaner. So the search engine spiders will not have to separate messy code from the real content. So make sure you put your logo text and your menu at the bottom of your HTML document at put it at the top using CSS. 4. CSS is compatible with newer browsers – You need to be sure that your website is accessible by all major and newer browsers. By using webstandards, defined by the w3c, you are making sure your content is viewable in the future. Because there are so many browsers these days, it is impossible to test your website in all these browsers on different configurations. Coding to standards is then the only practical solution. 5. CSS can be used to display the same content on different media – Because you are able to define different stylesheets for different media, you have great flexibility in presenting your content. The printer for example, is a medium on itself. If someone prints out your website, you will be able to modify the look of it. Add an extra black and white logo, remove the advertisements and change the colors to black and white values. It’s all performed easily by using cascading stylesheets. And the best thing is, visitors do not even have to know you created a new Stylesheet especially for the printer. Stylesheets can also be created specifically for mobile devices. With the coming wave of mobile search and commerce, maybe it’s time to CSSify your site.

In Summary, Cascading Style Sheets make websites better and have become the standard for good reason. If you would like a CSS assessment of your site, don’t hesitate to contact us. Your website will thank you.